Experience Economy 2.0
Research that keeps building.
Most research has a shelf life.
A project is commissioned. Data is collected. Analysis is delivered. The report gets filed away.
We think research should work differently.
We’re building a platform where data keeps accumulating - across projects, waves, datasets and questions - so every new piece of evidence adds to what came before.
Our syndicated research lives here. Your research can too.
And as the room gets fuller, the intelligence gets richer.
One home for the research you already have - and the research you haven’t done yet.
- A study from this year.
- A tracker from last year.
- A customer dataset.
- A syndicated wave.
- A project built around one specific question.
Instead of keeping them across reports, dashboards and folders, they can live together.
Not simply to store more data, but to connect it. Because the answer to a new question may not live in the latest study. It may be sitting across three studies you already have.
Every wave adds another layer. Every project adds context. Every dataset creates another point of comparison.
Over time, your research becomes more than a collection of studies.
It becomes an expanding body of knowledge - one that keeps getting more useful.
What it offers
Everything in one place
Everything you need to bring affluent, HNWI and UHNWI research together, explore the signals shaping luxury, and get to insight faster.
- 01
Syndicated Luxury Research
Access to our growing body of syndicated research across luxury categories, markets, wealth tiers and consumer behaviors.
- 02
Omnibus Research
Add your own questions to upcoming syndicated waves and choose quantitative, qualitative, or both - without commissioning a standalone study.
- 03
À La Carte Questions
Purchase individual questions or research components when you need a specific answer without taking on a full project.
- 04
Your Research, Centralized
Bring your own luxury, customer, brand or consumer research into the platform alongside syndicated intelligence.
- 05
One Research Library
Keep studies, waves, datasets, qualitative findings and quantitative evidence in one searchable environment.
- 06
Interactive Dashboards
Explore results through dynamic charts, filters, crosstabs, segment cuts and market comparisons.
- 07
Narrated Data
Hover over a chart, segment or data point to see what the data is telling you - including notable movements, differences, patterns and outliers.
- 08
AI Insight Synthesizer
Use AI to analyze datasets, identify patterns and themes, connect findings and surface relevant insights in seconds.
- 09
AI-Assisted Research Design
Use AI to shape stronger luxury research questions and discussion guides - helping refine wording, uncover overlooked dimensions and structure conversations to generate more useful insight.
- 10
Ask Your Data
Ask questions and explore the evidence without having to manually navigate every chart or dataset.
- 11
Cross-Study Intelligence
Connect findings across studies, waves and datasets to uncover relationships, recurring patterns and shifts in affluent consumer behavior.
- 12
Wealth-Tier Analysis
Compare findings across wealth bands and identify how needs, behaviors, preferences and priorities change with wealth.
- 13
Market & Segment Comparisons
Compare luxury consumers across markets, demographics, behaviors, categories and other available respondent segments.
- 14
Wave-to-Wave Tracking
See what has changed over time and distinguish emerging shifts from persistent behaviors.
- 15
Private Data Spaces
Bring your own research into the platform while keeping it private to you and your team. You can centralize and work with it alongside our wider research without making it part of the shared research environment.
- 16
Continuous Intelligence
Every new wave, project and dataset expands the evidence base - creating a deeper, more connected view of affluent HNWI and UHNWI consumers over time.
Research doesn’t have to start from scratch.
Sometimes you need an entire study. Sometimes you need one question. And sometimes you already have the data - you just need somewhere better to put it to work.
The platform is built for all three.
Start here if
The answer may already exist.
Access syndicated studies, waves and datasets already available on the platform.
Start ExploringStart here if
You need a new answer.
Add your own questions to an upcoming omnibus - quantitative, qualitative, or both - and get them answered alongside the wider research.
Add a QuestionStart here if
You need just one answer.
Purchase individual questions or research components without commissioning an entire study.
Choose a QuestionStart here if
You have a bigger question.
Build a dedicated custom research project with us and connect them with the wider research which stays private to you.
Explore Custom ResearchStart here if
You already have the research.
Bring your existing studies, trackers and datasets into the platform and connect them with the wider evidence base. Your research remains private to you and your team.
Bring Your ResearchYour research remains yours.
Centralizing your research shouldn’t mean giving up control of it.
When you bring your own studies, datasets or customer research into the platform, it remains private to you and your team.
You can use the platform to organize, explore and connect your own evidence while keeping it separate from the wider syndicated research environment.
Bring the research together. Keep control of who sees it.
Access it the way you work.
Not every research need requires the same level of access.
The platform can work across different levels - from a single question or research purchase to ongoing access for teams that use intelligence continuously.
À La Carte
For individual questions, research components or specific datasets.
Research Access
For access to syndicated research, waves and selected platform capabilities.
Intelligence Access
For deeper exploration across datasets, dashboards, AI synthesis and cross-study intelligence.
Enterprise
For organisations looking to centralize research, bring their own data into the platform and give teams broader, ongoing access.
Choose the level that fits the way you use research.
Explore Access OptionsBuilt around the people shaping luxury.
The platform begins with a growing body of research among affluent, HNWI and UHNWI audiences across markets, wealth tiers, categories and behaviors.
And it keeps expanding as new research enters the platform.
The research inside keeps growing.
Syndicated programs such as Experience Economy 2.0 live within the platform, alongside new waves, projects and datasets as they are added.
Every addition expands the evidence available for the next question.
One wave becomes context for the next. One project becomes a benchmark for another. One dataset opens the door to a new question.
The platform keeps building.
Frequently asked questions
What can I access for free?
You can explore the platform, learn about available research, and view selected content without purchasing a research program. Access to full datasets, detailed findings, dashboards and advanced platform capabilities depends on the access level or research you choose.
Do I need a subscription to use the platform?
Not necessarily. You can access research in different ways - including individual questions, specific research components, syndicated studies and broader intelligence access. The level of access depends on what you need.
Can I buy just one question?
Yes. À La Carte access lets you purchase individual questions or specific research components when you need a focused answer without commissioning an entire study.
Can I add my own questions to your research?
Yes. Through upcoming omnibus waves, you can add your own questions and choose quantitative, qualitative, or both. Your questions are fielded alongside the wider syndicated research.
Can I commission a completely custom study?
Yes. If your question requires dedicated research, you can commission a custom project and have the resulting research brought into your private space on the platform.
Can I upload research I already have?
Yes. You can bring existing studies, trackers, customer research and datasets into the platform and use the platform to organize, explore and work with them alongside the wider research environment.
Who can see the research I bring into the platform?
Your privately uploaded research is accessible only to you and the team members you authorize. It is kept separate from the shared syndicated research environment.
Is my data safe and private?
Yes. Research brought into a private data space remains private to you and your authorized team. Our research and data practices are designed around applicable GDPR requirements, relevant data-protection obligations, and established market-research industry standards, with appropriate controls around access, handling and use of research data.
Does Amber & Bull use my private research in its syndicated research?
No. Research you bring into a private data space remains private to you and your team. It does not automatically become part of the shared research environment.
Can I combine my own research with Amber & Bull’s research?
Yes. The platform is designed to let you explore your own evidence alongside the wider research available to you. This can help you compare findings, identify patterns and add context to existing research while keeping your underlying private data private.
Your research is already generating signals.
Bring it together. Explore the connections. Find what matters.
Fielded to ESOMAR standards. ISO 27001 information security. GDPR, CCPA and DPDP compliant.