Luxury Market Research & Decision Intelligence for the Affluent World
We do not describe the affluent.We measure how they choose.
Who we are
One audience. One question.
Amber & Bull is a boutique luxury market research firm by Jasper Colin, focused on one audience: affluent, high-net-worth and ultra-high-net-worth consumers.
We bring together research, intelligence and technology to understand how they think, choose and spend.
At the center is our evolving intelligence platform - where luxury decision-makers can explore syndicated research, follow emerging trends, ask HNWI and UHNWI consumers their own questions, and use AI to uncover the signals across it all.
And when a question calls for a deeper dive, our custom research capability takes it further with bespoke qualitative and quantitative research.
One audience. Multiple ways to understand what moves them.
Discover the Platform
Experience Economy 2.0 Intelligence Platform
Our luxury intelligence platform brings together everything you need to understand the affluent, HNWI and UHNWI audience - from syndicated research and underlying data to fresh answers from the people shaping luxury.
- 01
Explore the intelligence
Access our growing library of syndicated studies, datasets and insights built around affluent, HNWI and UHNWI consumers - across markets, categories and emerging themes.
- 02
Ask the wealthiest
Need an answer that isn’t in the data yet? Use our omnibus program to put your own questions directly to HNWI and UHNWI audiences through qualitative, quantitative or both.
- 03
Ask the data
Turn the research pool into answers. Our synthesis layer brings together findings across studies and data to surface patterns, connect signals and answer questions in seconds.
- 04
Bring your research with you
Keep your own research alongside ours. House your studies, datasets and findings in one place, so your team can build a richer, more connected view of the audience over time.
One platform. The intelligence to understand them better.
Explore what already exists. Ask what you still need to know. Connect it all in one place.
How We Help You Know
Three ways to know how they choose
Semiannual luxury intelligence. Proprietary AI trust research. Custom research. Each is designed to uncover how affluent, HNWI and UHNWI consumers make decisions - from desire and consideration to purchase and loyalty. Every study is fielded with the right audience, never a general-population panel repackaged as luxury.
Experience Economy 2.0
Semiannual intelligence on how HNWI and UHNWI clients choose. 6+ markets, 500+ verified HNWI and UHNWI respondents, two waves a year, and an omnibus program - all housed in one platform dedicated exclusively to the affluent world.
Explore Experience Economy 2.0The AI Trust Ladder
A proprietary research instrument built for the affluent world, measuring where HNWI and UHNWI clients welcome AI across discovery, advice, personalization and purchase - and where human interaction still matters. Paired with an audit of how visible your brand is in AI-driven discovery.
Explore the AI Trust LadderCustom Research
Bespoke luxury market research built around the decision that matters to your business. From positioning and customer experience to product, pricing and portfolio strategy, each study puts your question in front of the HNWI and UHNWI consumers whose preferences, trade-offs and purchase decisions shape the affluent market.
Explore Custom ResearchIndustries
Four industries. One way of deciding.
Automotive
The affluent buyer was never only buying the car. We measure the ecosystem around it - charging, software, service, subscription - and what a premium buyer will genuinely pay for.
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Retail - Fashion and Beauty
Desire is becoming harder to manufacture, and loyalty harder to assume. We measure what makes an affluent client choose, buy, return and advocate - across product, experience and the relationship with the house.
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Hospitality
The affluent traveler is choosing more than a destination. We measure what drives the decision across stays, experiences, wellness and branded residences - and what turns a hospitality choice into a relationship worth returning to.
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Wealth Management
Every private client relationship rests on more than the portfolio. We measure what the affluent investor genuinely values, from service to advice to the experience of being looked after, and reveal where loyalty is truly won or lost.
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